Each franchise had its own editorial staff and voice and operated essentially autonomously from the main Barstool Sports blog. īy 2013, Barstool Sports had expanded to five cities, including Philadelphia and Chicago, with a university-focused BarstoolU brand. Barstool ceased publication of the print version in 2010 and transitioned to a web-only model. Portnoy hired Kevin Clancy in 2009 and launched Barstool New York, the blog's first major move outside the Boston area. The site was headquarterd in Milton, Massachusetts, identifiable with a cardboard sign with the site's name written in ballpoint pen. History Launch and growth (2003–2016) īarstool began in 2003 as a weekly print publication distributed for free at transit stops in the Boston metropolitan area that offered gambling advertisements and fantasy sports projections, but later expanded to encompass other topics.
It is owned by David Portnoy, who founded the company in 2003 in Milton, Massachusetts. Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content.
